Kia and partner HerHighway kicked off their Drive Breast Cancer Awareness event yesterday in which a team of 100 women will be driving Kia vehicles from Los Angeles to New York making various stops to educate audiences on Breast Cancer awareness.

The participants in the event include breast cancer survivors, journalists, bloggers and race car drivers Shea Holbrook, Ashley Van Dyke and Melanie Troxel. Kia is providing 2013 Kia Sportage, 2013 Kia Soul and 2012 Kia Optima vehicles for the cross country journey.  If interested in following the women as they make pit stops throughout the country you can follow them on Twitter with the #HerHighway and #Kia hashtags.

Michael Sprague, executive vice president, marketing and communications, KMA said, “Kia is deeply committed to supporting HerHighway and the ‘Drive Breast Cancer Awareness’ event which delivers much-needed awareness towards a disease that affects approximately one in eight women in the United States. Kia vehicles such as the Sportage, Optima and Soul are perfect vehicles for a cross-country road trip, and it is our priviledge to provide these vehicles that will help HerHighway get the word out about breast cancer.”

Joe Rizza Kia, your Orland Park Kia dealership is happy to share the news of the latest partnership of Kia and HerHighway.  Be sure to follow the #HerHighway and #Kia hashtags now through October 2nd to track the progress of the road trip.  If you’re planning a road trip of your own and need a new Kia vehicle to tackle the terrain, come by today and check out the 2013 Kia Sportage, 2013 Kia Soul or 2012 Kia Optmia, in-stock at Joe Rizza Kia, today!

Tags: , , , , , ,